This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results. Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use.
Our team of award-winning SEO specialists features some of the industry’s best, which offers your company a unique advantage. With 75 percent of users sticking to the first page of search results, you can direct a tremendous amount of valuable traffic to your website. Because that traffic includes users from your target audience, it has a higher chance of converting, whether by purchasing your product or joining your newsletter. It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive SEO Anomaly step, your company — and agency — launches the best possible campaign.
- Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic?
- Next, since Google Search Console has limitations, you’ll require an additional tool to provide a comprehensive technical overview of your website.
- Google search results come from its index, which is a database of hundreds of billions of webpages.
- And if speed is your priority, the Smart Report option gives you a great baseline.
Bonus Step #1: Analyze Your Site’s Topical Authority
Duplicate content harms your SEO because Google can’t determine which page should rank higher in search results. If you have a blog with 300 articles but see 1,000 indexable URLs, Google may have indexed multiple article versions. Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit. It’s a great way to compare your site to your top competitors and evaluate its performance in domain authority, keyword optimization, link building, and more. Our on page SEO audit helps establish the foundation of your online presence, ensuring you gain the top exposure you need to rank.
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Second, consider implementing breadcrumbs to help users grasp your page hierarchy. This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website.
Real-World Examples Of The Tool In Action
A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords.
It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results. Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100. You’ll find a list of the most important problems you need to fix on your site for better rankings. It also offers you a detailed analysis of the following things. SE Ranking is one of the widely used SEO audit tools which scans every web page of your website and provides you recommendations on how to fix your site’s on-page or off-page issues. Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance.
But a good target is scoring 90+ in Google PageSpeed Insights (mobile and desktop), and a load time of under 2 seconds in GTmetrix. We’ve covered the topic in detail in this Page Speed Optimization Guide. But I will say that speeding up your site is something that’s worth spending time on. You can find the number of indexed pages for your site in Google Search Console’s “Coverage” report.
If your site uses WordPress, you can use a plugin to generate your sitemap. If you can’t use a plugin, you can create an XML sitemap online. While backlinks are only rarely included in a technical SEO audit, a lack of relevant backlinks is often the number one reason good, relevant content struggles to rank. While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind.
